Tag : demographic data

Psympl Expands Psychographic AI-Driven Personalization into Banking and Credit Unions Through Partnership with MarketMatch
Banking Finance News

Psympl Expands Psychographic AI-Driven Personalization into Banking and Credit Unions Through Partnership with MarketMatch

PR Newswire
by PR Newswire0
Community banks and credit unions gain scalable, motivation-based personalization across marketing and engagement programs Psympl, the Psychographic AI platform purpose-built for hyper-personalized engagement in consumer financial services, announced its entry into the banking and credit union market through a strategic partnership with MarketMatch, a leading digital marketing firm specializing in......
Hyper-personalization in Banking: The Tech Journey to Serving a Segment of One
Banking Finance Fintech Guest Posts

Hyper-personalization in Banking: The Tech Journey to Serving a Segment of One

Zur Yahalom
by Zur Yahalom0
Today’s customers expect every brand, regardless of industry, to tailor products and offers not just to people like them, but to them specifically. Welcome to the era of hyper-personalization. While traditional personalization relies on demographic data to tailor products to customer segments, hyper-personalization leverages real-time data to create customized offers......
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