Neustar and Equifax Launch Financial Spectrum to Provide Financial Services Audience Data and Segmentation to Increase Brand Reach and Customer Acquisition
New Segmentation Solution Uniquely Built for Financial Services Marketers to Safely and Effectively Reach High-value Audiences Without Using Protected-class Variables Neustar Inc., a global information services and technology company and leader in identity resolution, and Equifax Inc., released Financial Spectrum™, an audience segmentation and media activation solution designed to meet the unique......