Limited Payment Options, Poor Translations and Bugs Force Consumers To Abandon Digital Transactions, Per Applause 2024 Digital Payments Survey
Expanding testing coverage across payment methods and borders drives customer retention in the trillion-dollar e-commerce industry. Applause, a world leader in testing and digital quality, today released the results of its first Digital Payments and Localization Survey, which revealed that most users will abandon apps that are poorly localized or......