Bank Communications Aren’t Cutting It. It’s Time to Make Digital Channels More Personal
It’s official: banks’ digital experiences are not cutting it for consumers, and it’s jeopardizing their loyalty. A recent Persado report discovered that 50% of consumers feel bank communications are too formal, impersonal, dated, and out-of-touch. Also troubling; more than half (54%) of all respondents said the written communications from their......