Reverie Language Technologies, a leader in Indian language localisation and user engagement technology solutions, has released a video campaign which highlights the difficulties faced by most Indians while banking online due to language barriers. Due to the dominance of English on the Internet, there is a grave digital divide between those who can and cannot navigate online services easily. Through their state-of-the-art AI and ML technology, Reverie is making financial services accessible to Indian language speakers in all 22 official languages.Reverie Language Technologies works with major enterprises and government organisations by retaining the essence and nuance of all 22 official Indian languages across industries, especially for banking and financial services.
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Start to finish , context oriented language localisation is an unquestionable necessity to duplicate the branch banking experience. Trust is the main part in banking, and to really accomplish comprehensive development, local dialects should be assimilated into Web banking answers for make route simpler and consistent with no reliance on English. Three support points contain a Computerized Bharat – first, the channel of access, which are cell phones/shrewd element telephones, second, the inescapability and reasonableness of information and finally, dialects. The initial two have been accomplished, and presently banks, organizations and administrative bodies should guarantee language localisation also to engage the unbanked to carefully bank.
Capturing the spirit of “Athithi Devo Bhav:” , just getting the customers to the digital frontier is not enough , it’s important that they experience empowerment through democratisation of India’s financial custodians, be it core banking or platform led financial inclusion efforts. “Banking solutions must be designed for citizens’ language choices first, rather than replicated from English first interface. Forget local languages; very few banks fulfill the 3-language policy in the country, making online banking cumbersome for people who don’t understand English. Our aim is to get people to access the internet intuitively by easing the transition process, and ensuring that banking augments their aspirations, rather than serve as an obstacle to it. Our technology trains voice and chatbots to equip them for natural human understanding, which allows them to understand direct instructions rather than go through multiple automated suggestions. We appeal that language as a choice should be integral to the mandatory Know Your Customer (KYC) process. ” said Vivekananda Pani, Co-founder and CTO at Reverie Language Technologies.
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