Decathlon Capital Partners Makes Multi-Million Dollar Investment in Big Data Marketing Firm
AudienceX, the largest independent trading desk for digital marketing, announces a multi-million dollar investment from Decathlon Capital Partners to take the company to its next stage.
The new funding will fuel sales and marketing efforts, geographical expansion, and customer support.
AudienceX uses artificial intelligence (AI) to reach target audiences with precision and efficiency. The company’s trading desk, tdX, is powered by a proprietary AI which assesses 18 programmatic platforms, including search and social on a 250-point evaluation, to identify the best performing platforms for each marketing campaign.
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“We combine this powerful technology with exceptional customer service and strategic expertise across programmatic, native, search, social, and creative,” said CEO Reeve Benaron. “This enables advertisers and agencies to unify their digital marketing efforts to find and convert customers and increase revenue.”
Benaron said that Decathlon’s investment will enable AudienceX to build out the business and take advantage of the tremendous potential for big data in marketing.
Decathlon Capital’s Wayne Cantwell said rapid revenue growth at AudienceX combined with the unaddressed market opportunity made the investment a logical choice.
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“The future of online marketing will be driven by big data and the ability to glean intelligent insights from that data,” Cantwell said. “AudienceX is on the leading edge of this effort and we are pleased to invest in their growth.”
AudienceX structures and executes strategic cross-channel marketing campaigns designed to drive performance and engage a target audience with precision and efficiency. The company’s trading desk, tdX, assesses search and social platforms based on millions of data points to identify the best-performing mix of platforms and channels to match the goals of each campaign. They combine this powerful technology with proprietary reporting and attribution, along with exceptional creative solutions and customer service.
