Karta.io introduces a full-service financial platform for e-commerce to simplify financial management and expense control
Karta.io, a financial ecosystem for e-commerce businesses, officially released on the US market. The service is now available to new customers and is expected to help e-commerce teams simplify financial management and gain complete control over finances. This means businesses can get the flexibility to reach financial oversight, eliminate manual work and focus on growth.
With Karta.io, an e-commerce business can get the automation and insights needed to scale and forecast. The finance platform was made as the result of the founders’ frustration in finding a suitable service for their e-commerce business, as none of the existing solutions had met their needs. “Banks didn’t speak our language, and they still don’t. We were fed up with how slow banks and services were, tired of trying to manage a bunch of narrowly focused services that don’t offer a big picture. That’s why we built Karta. We just knew that we could automate much of the manual work that was blocking us from scaling rapidly”, says CEO of Karta Nik Zimarkov.
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Now, the solution offers business account created in 5 minutes, virtual cards in one click, spending rules for every user, real-time expense tracking, and many more. With unlimited virtual cards, each employee can issue them based on their approval levels. Budgets can be set for each team and project, and limits — for vendors like Facebook, Shopify, Amazon, and everywhere else cards needed online. That way, teams get traceable and secure payments, and business owners see the big picture across all payments and categories like advertising and shipping and focus on scaling.
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With the global e-commerce market projected to reach $6 trillion by 2024, according to eMarketer, maintaining financial records has become increasingly challenging. In the United States, it’s snowballing: with a 16.1% growth rate, it’s on track to reach $1.06 trillion in 2022. While transactions continue to grow in volume, keeping track of daily purchases and subscriptions becomes complex, especially in peak season — businesses still lose money on processes, departments, software, and control. But newcoming fintech services are about to change it. “Our goal is to reinvent the way e-commerce businesses spend, freeing up cash flow for growth,” notes Karta CEO Nik Zimarkov. “Banks are not designed for e-commerce, but Karta is.”
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