Envestnet Unveils Most-Used AI Insights: Opportunity-Driven Alerts Lead as Interest in Tax Strategies Grows

Adaptive WealthTech Leader’s Q2 Infrastructure Data Highlights Advisor Priorities, Validated by New Research¹ On Client Expectations

Envestnet has released the top insights most utilized by enterprise advisors and registered investment advisers (RIAs) across its ecosystem during the second quarter of 2025.

The data provides a snapshot of the tools advisors are relying on most to drive client engagement, optimize portfolios, and identify new business opportunities. Delivered through Envestnet’s AI-powered Insights Engine, these alerts apply the principles of decision intelligence (DI) – combining advanced automation, intelligent analytics, and contextual understanding – to surface timely, personalized action items. By embedding DI into daily workflows, advisors can focus on what matters most in each client relationship, translating complex data into clear, actionable strategies.

“Across both planning and portfolio-level insights, we continue to see strong engagement with tools that help advisors personalize recommendations and take timely action,” said Molly Weiss, Group President, Wealth Management Platform, Envestnet. “With new research² showing that over 90% of investors adopt new solutions based on advisor recommendations, we know that surfacing the right opportunities at the right moment can have an outsized impact on client outcomes—and advisor growth.”

Recent Boston Consulting Group (BCG) research commissioned by Envestnet shows that investors increasingly prioritize investment management and tax efficiency when working with an advisor—reinforcing the importance of proactive portfolio oversight and tax-aware strategies.

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Key Trends/Themes for Enterprise Advisors & RIAs

In Q2, opportunity-oriented Insights continued to see strong usage across the Envestnet ecosystem. Top themes included:

• Identifying Overlooked Opportunities: “Non-Managed Account with Underperforming Product” and “Non-Managed Cash Concentration” ranked among the top 10 Insights, showing advisors’ focus on converting idle or underperforming assets.
• Converting Pipeline to Managed Assets: The “Stalled New Account Proposal” Insight remained a top driver for enterprise advisors, supporting asset growth initiatives and aligning with BCG findings that investment management is among the most valued services clients seek.
• Tax Efficiency on the Rise: Engagement with the tax-loss harvesting Insight grew notably in Q2, likely driven by market volatility, and reflects the broader investor focus on tax-aware strategies highlighted in the BCG research.
• Retirement Planning as a Constant: Advisors continue to prioritize IRA contributions, keeping clients on track with long-term savings goals.
• Portfolio Optimization: Advisors remain attentive to holdings lagging behind their peers, leveraging “Underperforming Products” Insights for rebalancing opportunities.

“Advisors have told us they are increasingly leveraging these Insights to uncover growth opportunities across client accounts,” said Jeremi Karnell, Head of Envestnet Data Solutions, Envestnet. “The latest usage patterns suggest that, quarter over quarter, advisors remain focused on both long-term planning and portfolio optimization. In fact, since we began generating this data, Insights related to IRA contributions and underperforming products have consistently ranked among the most utilized—highlighting ongoing advisor focus on retirement planning and identifying underperforming holdings within client portfolios.”