Envestnet | Yodlee, a leading data aggregation and analytics platform powering dynamic, cloud-based innovation for digital financial services, announced its Insights Solutions, designed to help financial institutions and FinTechs grow their market share by enabling hyper-personalized digital financial experiences and providing the data needed for customer segmentation.
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Envestnet | Yodlee’s new APIs enable financial service providers to develop experiences that engage customers proactively across their financial wellness and financial planning channels. The combination of actionable insights, unique peer benchmarking capabilities and personalized views allow digital financial experiences to provide timely and impactful virtual financial assistance. These new solutions also empower financial service providers to unlock the value of data to support more informed decision making, accurate customer segmentation and actionable guidance for their customers.
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“Hyper-personalization is the new baseline for success, and financial institutions and FinTechs who have a more advanced understanding of consumers and tailor their offerings accordingly will have a strategic and competitive advantage, ” said Brandon Rembe, SVP of Product at Envestnet | Yodlee.”Through our Insights Solutions, financial service providers will have access to meaningful consumer insights faster and more affordably than by growing their own data science team.”
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