The amount has nearly doubled in the last two years and will support advances in artificial intelligence, new products, office expansion, hiring, and financial inclusion
Nubank, one of the largest digital financial services platforms in the world, announces investments of approximately BRL 45 billion (US$8.2 billion) in Brazil in 2026. The amount has nearly doubled over the last two years and reflects the business’s solidity and the company’s long-term commitment to the Brazilian market. Brazil remains Nubank’s main market, with 113 million customers, more than 60% of the adult population.
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The invested amount will support four strategic fronts:
- continuous development of platforms and credit models based on artificial intelligence;
- launch of products and services that support and simplify customers’ financial lives;
- expansion of strategic teams and the office network across the country, with more than BRL 2.5 billion allocated to infrastructure over the next five years;
- strengthening of the financial base, including equity and lending capacity, to sustain portfolio growth responsibly and at scale.
The amount covers the full range of the company’s economic activities in the country, such as reinvestment of profits generated by the Brazilian operation, investments in technology infrastructure, as well as operating expenses and taxes paid.
Brazil as the holding company’s growth engine
The operation in Brazil drove the best results in Nu Holdings’ history. The group closed 2025 with total revenue of BRL 91 billion (US$ 16.3 billion), up 45% on a currency-neutral basis, net income of BRL 16.2 billion (US$ 2.9 billion), and return on equity (ROE) of 33%, both at record highs. The credit portfolio reached BRL 179.7 billion (US$ 32.7 billion), an increase of 40% compared to 2024, and total deposits reached BRL 230.3 billion (US$ 41.9 billion), up 29% in the same period. With a record monthly activity rate of 86%, Nubank consolidated its position as the benchmark for engagement in the Brazilian financial sector.
“As we approach 13 years of operations in Brazil as the largest private financial institution in number of customers, we have the scale to keep transforming the market and the responsibility to do so in a sustainable way,” said Livia Chanes, CEO of Nubank Brazil. “This investment is the concrete expression of our commitment to being Brazilians’ main financial ally: being by people’s side at every stage of their journey, offering solutions that help them make smarter decisions and build a healthier financial life.” The company is also moving forward to obtain a banking license in Brazil in 2026 and, as part of this process, joined the Brazilian Federation of Banks (Febraban) last month.
Impact on inclusion and the economy
Around 37 million people entered the formal financial system through Nubank in Latin America: 31.5 million in Brazil, 4.7 million in Mexico, and nearly 1 million in Colombia. For many, the platform was also their first access to credit: 28.4 million customers obtained their first credit card from Nubank, including 18.4 million in Brazil, 9.3 million in Mexico, and nearly 1 million in Colombia.
The impact can also be seen in the money that went back into customers’ pockets: together, they saved around USD 28.1 billion in fees that would have been charged by traditional institutions. The model was recognized this month by Forbes, which, once again, named Nubank the best bank in Brazil based on a consumer survey. The institution also has one of the lowest complaint rates in the sector, according to the ranking of the Central Bank of Brazil.
“By removing the barriers that, for decades, kept millions of people outside the formal system, Nubank has driven real competition that expands access to services that used to be reserved for a few,” said David Vélez, Nubank’s CEO and founder. “Behind every dollar invested, there is a person who now has more money in their pocket, more free time, and a better quality of life.”
The 2026 announcement continues a trajectory of increasing investments since Nubank began its operations in Latin America. In addition to Brazil, the company plans to expand its presence in Mexico, where it already serves 15 million people, and in Colombia, where more than 4 million customers and a fast adoption pace point to a market with enormous potential.
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