ICODA, recognized as one of the best crypto marketing agencies for Web3, DeFi, and iGaming growth, has announced an official partnership with Semrush, the world’s leading online visibility management platform and a member of the Adobe group. Under the agreement, ICODA joins the Semrush Agency Partner Program, embedding Semrush’s full data infrastructure into every SEO audit, keyword strategy, and competitive analysis delivered to clients.
The announcement marks a significant expansion of ICODA’s technical capabilities at a time when digital visibility in the crypto and iGaming sectors is no longer limited to traditional search rankings. A growing share of discovery in these verticals now takes place through AI-generated answers on platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. That shift is the subject of a joint research project ICODA ran with Semrush, What AI Actually Cites for Crypto, which tested over 100 real queries across ChatGPT and Perplexity and found that classic data aggregators like CoinGecko, CoinMarketCap, and DeFiLlama were never cited once — a result that reframes what “AI visibility” actually requires for crypto brands. ICODA’s track record in this area is further documented in its case study, where they achieved TOP-1 across 5 LLMs in 90 days for a crypto prop trading company. Together, they outline how crypto and iGaming brands can build measurable presence across both traditional and AI-driven search channels.
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Partnership Scope and Cooperation
ICODA and Semrush will collaborate across keyword intelligence, AI search visibility, and iGaming competitive analysis to deliver data-driven SEO at scale.
Keyword Intelligence
ICODA’s campaign teams will use Semrush’s Keyword Magic Tool and Personalized Keyword Difficulty (PKD) metric to identify high-intent, domain-appropriate targets across crypto and iGaming verticals. PKD evaluates ranking difficulty relative to each client’s specific domain authority — not global averages — allowing ICODA to prioritize keywords where ranking movement is achievable within a defined timeframe. For newer domains, this narrows focus to realistic targets. For established operators, it surfaces authority gaps where a focused content push can shift rankings from page two to top-five positions within weeks.
AI Search Visibility
Through Semrush’s AI Visibility Toolkit, ICODA will monitor client brand presence across ChatGPT, Google AI Overviews, Gemini, and Perplexity. The toolkit measures AI Share of Voice against direct competitors and identifies the topical and entity gaps that prevent a brand from appearing in AI-generated answers. This capability underpins ICODA’s AI SEO service line, which addresses the growing segment of high-intent search traffic that resolves inside an AI interface and never reaches a traditional results page.
Competitive Intelligence for iGaming
Semrush’s Traffic Analytics and Organic Research tools will be used to map competitor keyword strategies, estimate rival domain traffic, and audit technical SEO performance across iGaming operator portfolios. All analysis is calibrated to the compliance requirements and content restrictions of specific GEOs, ensuring that intelligence gathered translates into actionable campaign decisions rather than generic benchmarks.
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