ChargeAfter Powers BYLD Finance Expansion into Consumer Financing for Equipment Retailers

Leading equipment financing specialist selects ChargeAfter to launch its consumer financing program; Stitch It International named as first retail partner

ChargeAfter, the embedded lending platform for point-of-sale financing, announced that equipment financing specialist BYLD Finance has selected its technology to power its expansion into consumer point-of-sale lending. The partnership enables BYLD to provide specialty equipment retailers with a fully branded consumer financing offering designed to increase approvals and drive sales growth.

By integrating ChargeAfter’s technology, BYLD is transitioning beyond its traditional commercial lending roots. Specialty retailers selling high-value equipment such as sewing, embroidery, and screen-printing machinery and accessories can now seamlessly offer consumer financing at ecommerce checkout, with in-store channels slated to launch soon. Stitch It International, a premier sewing and embroidery equipment retailer, is the first vendor to deploy the new offering.

Through a single application, shoppers across the credit spectrum are instantly matched with personalized financing options supported by a scalable multi-lender waterfall system designed to maximize merchant approval rates. Meanwhile, retailers gain access to post-sale management tools, advanced analytics, and seamless lender connectivity to scale their operations smoothly.

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“Expanding into consumer financing is a major strategic milestone for BYLD, and we needed a technology partner that could scale with us,” said Travis McMinn, CEO of BYLD Finance. “ChargeAfter provides the frictionless consumer financing experience our vendors need to turn browsing hobbyists into buyers, expanding our reach into an entirely new demographic and helping us potentially serve thousands of equipment retailers and their end customers.”

The partnership underscores ChargeAfter’s ability to empower specialized financing providers with the technology needed for market expansion.

“Financing providers are turning to ChargeAfter to unlock new market opportunities,” said Meidad Sharon, CEO and Founder of ChargeAfter. “We are thrilled to power BYLD Finance’s expansion into the consumer sector. Our platform gives them the technology, broad lender coverage, and operational flexibility required to expand their lending waterfall in future, help their merchant partners close more high-value sales, and successfully scale their consumer retail footprint.”