Easier, faster digital wallet access helps increase card activation and use
CPI™ , a payments technology leader providing a comprehensive range of physical and digital payment solutions, announced a partnership with Bankjoy, a leading provider of digital banking solutions for community banks and credit unions. Through the partnership, Bankjoy clients can offer CPI Push Provisioning, giving customers a quick, secure way to add debit and credit cards to digital wallets directly from their financial institution’s app or online banking portal.
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CPI data shows issuers using push provisioning can increase card activation rates by 15-20%.
Push Provisioning Drives Account Activation and Use for Issuers
CPI Push Provisioning makes eligible payment card credentials available in digital wallets immediately, giving customers instant access to accounts and minimizing interruptions when cards are reissued. A 2025 CPI consumer survey1 showed that 71% of respondents ages 18 to 37 found it appealing for their financial institution to add new payment information to their digital wallet. Issuers that adopt push provisioning can increase activation rates by 15-20%, according to CPI data2.
“When a customer reaches for a phone to pay, the cards already in the preferred digital wallet have an advantage,” said Rob Dixon, Chief Digital Officer at CPI. “Working with CPI gives Bankjoy community banks and credit unions a better opportunity to earn that everyday use from the start.”
For financial institutions, CPI’s established integrations with digital wallets, card networks, and payment processors reduce the back-end complexity and ongoing maintenance often associated with provisioning cards to digital wallets. Issuers can focus on delivering an exceptional customer experience, while CPI handles the updates needed to maintain compatibility with Apple Pay®, Google Pay™, and Samsung Pay®. By removing technology, platform, and resource barriers, CPI empowers issuers to provide connected, omnichannel payment experiences however customers choose to pay.
“Push provisioning is quickly becoming a baseline expectation for cardholders, and community financial institutions need a partner who can deliver it without enterprise-level complexity or cost,” said Weiwei Duncan, co-founder and Chief Operating Officer of Bankjoy. “CPI brings the processor integrations, wallet relationships, and implementation expertise to make this a reality for our clients. We’re proud to formalize this partnership and look forward to helping our institutions compete.”
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