I2C Inc., a leading provider of digital payment and banking technology, announced its partnership with Bank of George, the wholly owned subsidiary of GBank Financial Holdings Inc. (OTCQX: GBFH), to expand the bank’s existing gaming payments ecosystem through a virtual and physical credit product.
“We are excited to grow our digital financial ecosystem via i2c’s proprietary ‘building block’ platform to offer an enhanced payment experience for our customers, many of whom may be unfairly underserved when it comes to credit”
Powered by i2c’s agile payments platform, the Bank of George credit card will fill a need within an underserved, yet fast-growing, gaming and sports segment. The digitization of the U.S. gaming ecosystem is estimated to be a total addressable market (TAM) upwards of $400B.
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The Bank of George credit card program marks a product expansion on the i2c platform that dates back to 2016 with the launch of a Discover prepaid card. The new credit program is flexible enough to have B2B and B2C dimensions, targeting gaming and sports franchises, financial institutions, as well as the bank’s more than 700,000 existing customers.
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“We are excited to grow our digital financial ecosystem via i2c’s proprietary ‘building block’ platform to offer an enhanced payment experience for our customers, many of whom may be unfairly underserved when it comes to credit,” said Edward Nigro, Executive Chairman at GBank Financial Holdings Inc. & Bank of George. “i2c has a reputation for unparalleled reliability and security, and an impressive track record for launching and supporting credit products, and we couldn’t think of a better partner to help us to pursue this milestone.”
“i2c values its continuing partnership with Bank of George as we co-create and reimagine financial services for the gaming and sports industries,” said Amir Wain, founder and CEO of i2c Inc. adding, that the company will also be supporting essential last-mile credit functions for the bank including fraud management, program management and live agent contact support.
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