Collaboration Creates Additional Revenue Stream for BIGtoken
SRAX, Inc. , a digital marketing and consumer data management technology company, and Experian, the world’s leading global information services company, announce their collaboration to provide people the opportunity to redeem their points in the BIGtoken platform for access to Experian IdentityWorks .
Experian IdentityWorksSM is a comprehensive offering that includes features such as Experian BoostTM, credit monitoring, FICO Scores and credit card matching. BIGtoken users will be able to use points earned to gain access to a one free year of Experian’s product.
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“BIGtoken has changed the way consumers interact with their data,” said Jeff Softley, President of Experian’s consumer business. “Its innovative approach aligns well with our commitment to empowering consumers to better manage their finances. We look forward to working with SRAX to offer the BIGtoken user base access to Experian credit monitoring products that will provide them with valuable financial resources.”
“Experian is a leader in providing consumers with transparency around their financial data,” said Founder and CEO of SRAX Christopher Miglino. “Working with Experian validates the data segment that we have built and expands options for point redemption. Further, this creates additional revenue-sharing opportunities for various financial services companies and more avenues to monetize our subscriber base in 2020.”
SRAX, Inc.is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and their characteristics across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring revenue streams through its various platforms.
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