Data intelligence platform powers omni-channel, data-driven customer experiences
Alation Inc., the leader in enterprise data intelligence solutions, today announced that Fifth Third Bank selected Alation as its platform to share data across the organization. The platform will enable teams across the bank to use data to drive innovation that delivers superior customer engagements and outcomes.
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“Data is at the core of running our business and Alation is at the center of our data ecosystem. By empowering our teams with knowledge about our data, we are lowering the barrier for generating insights, and can provide a better customer experience”
Using Alation, Fifth Third created a single source where data is cataloged, tagged, governed, and shared – creating efficiencies and improving speed and security. Data scientists, analysts, and engineers can find data and context on that data in one central place.
“Data is at the core of running our business and Alation is at the center of our data ecosystem. By empowering our teams with knowledge about our data, we are lowering the barrier for generating insights, and can provide a better customer experience,” said Sebastian LaRosa, Director of Data Platforms, Vice President, Fifth Third Bank. “We chose Alation because it allows for controlled visibility and access into trusted data, and a next-gen approach to data management at the point of consumption so that the right data is used by the right people.”
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“Today, financial institutions find themselves competing to deliver the personalized experiences consumers have come to expect from companies like Amazon. Data is both the enabler and the competitive advantage behind these experiences,” said Satyen Sangani, CEO and co-founder, Alation. “Fifth Third Bank is at the forefront of leveraging data-as-an-asset and we’re thrilled that Alation puts trusted, governed data into the hands of the business to drive innovation and positive, omni-channel customer engagements.”
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