Fintech, Known For Its Flag In The Geek World, Invests In Esports

Trigg, one of the main fintechs in the country and the only one to start connecting with the geek public and planting a flag in that territory, has just announced its “entry” into the world of eSports . The company closed a partnership with Letícia Marques, presenter of E-Sports and Streamer Booyah Live na Garena (developer of Free Fire) and creator of Pensei Alto Convida, the first Talk Show Game, which mixes the gamer world with the world of music and geek. Letícia becomes the brand ambassador.

In 2017, Trigg raised the geek banner, with several partner actions linked to this universe, including the participation of CCXP and the creation of a game within the credit card App one month before the event. This strategy of participation in CCXP continued for three years in a row, driving the launch of shares and products in partnership with Warner Bros Consumer Products. Trigg is the only one in the market with exclusive cards featuring the art of Batman, Superman, Wonder Woman, Harlequin, Joker and Scooby-Doo. Now, bet on games, and more: on supporting women in this territory.

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According to Newzoo’s Global Esports Market Report, of the people who follow football, the most popular Brazilian sport, 24% are between 10 and 20 years old. As for those who attend an eSports tournament, the number almost doubles: 43%. Globally, the market moved $ 1.1 billion in 2019 and the expectation was to approach $ 1.5 billion last year.

Another great differential is the audience reached in the championships, which reach numbers larger than traditional sports. In 2019, the League of Legends World Cup final reached 99.6 million viewers. And Brazil is one of the fastest growing markets. It is the third largest audience in the world, behind China and the USA.

“This is a strategic market for Trigg, we have many young people who have never had a relationship with a financial institution and who are looking for a first credit partner. We want to show that the brand is connected to the territory in which they are a part and that we can support it. them in the fulfillment of their wishes and projects, especially with regard to Financial Education and consumption in this universe. Letícia has a strong participation in this world and we are very happy to have her as our ambassador, even more for being a woman in territory that until long ago were men that stood out. We like the walk, growing together, encouraging people to live the best side of them and Letícia has synergy with our brand since the first participation in 2019 “, celebrates Head Marketing at Trigg,Juliana Almeida .

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For Letícia Marques, having a company as a partnership shows the credibility and reach that gamers have in people’s lives. “I am very happy to see a brand encouraging the female scene within the universe of eSports. Besides being this means for people to get to know Trigg inside the world of games”, she says.

The partnership is exclusive and lasts initially for 1 year. The actions between Trigg and Letícia will happen on her profile on instagram @penseialtooficial, with more than 150 thousand followers and during the streamings on Booyah Live on Garena.

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