Nonprofits will now be able to accept and reconcile donations through PayPal and Venmo via a unified experience
Classy, a giving platform that enables nonprofits to connect supporters with the causes they care about, will launch a new, digital payment integration with PayPal and Venmo, enabling nonprofits to receive online donations through both payment methods for multiple campaign types and giving frequencies. These new integrations give nonprofit supporters more payment options and present donors with the same technologies they interact with every day. Donations made through PayPal and Venmo will also fully integrate with Classy’s back-end reporting system for a completely seamless experience.
Classy’s customers will be able to add PayPal as a donation option for both one-time and recurring donations starting this month, just in time for the end-of-year giving season, with the Venmo option following in 2022.
- PayPal and Venmo are the most frequently used payment providers.
- Venmo is popular among millennials and gen-zers with 81% of users falling between 18-45 years old.
- According to new, unpublished research by Classy, if given the option, 55% of donors surveyed said they were somewhat or very likely to donate to a nonprofit via PayPal or Venmo.
- 77% of surveyed donors believe PayPal is the safest way to donate.
- 55% of surveyed donors are likely to donate again if PayPal is an option.
- 37% of surveyed donors donate more because they’re able to use PayPal.
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“The addition of PayPal and Venmo to the Classy platform enables a more elegant giving experience for any donor who wants to support one of our nonprofit customers,” said Chris Himes, CEO of Classy. “By making the supporter journey more relevant, engaging and intuitive, Classy’s nonprofit customers can unlock the goodwill of even more supporters, bringing in more funding for their missions.”
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Classy’s PayPal and Venmo integrations will go deeper than most options currently available to the social sector. Specifically, the choice to donate via these payment methods will be available across multiple campaign types, including website donations, peer-to-peer fundraising, virtual events, and crowdfunding, and donations via PayPal can apply to both one-time and recurring donations. Having this offering across numerous facets of the Classy platform will help nonprofits drive higher conversion rates and donor satisfaction. Plus, all receipting and reporting will be fully integrated with the Classy platform, making it a harmonious process for nonprofit professionals. Both payment options will be available to nonprofits through Classy’s proprietary payments integration, Classy Pay, which also allows customers to accept donations through ACH, credit cards, and digital wallets.
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