Salesforce Ventures Invests in Shift7, Enabling Growth Initiatives
Shift7 Digital, the modern digital agency for manufacturers, has secured a strategic investment from Salesforce Ventures. The investment will further strengthen the company’s position in the B2B digital transformation landscape. The company will use the investment to accelerate efforts in geographical expansion, client services teams, and developing industry-leading solutions to serve the Manufacturing sector. The funding will also be used for talent growth and development in association with Salesforce cloud solutions.
“Digital transformation continues to be the highest priority for almost all businesses – and for many, it’s been the difference between success and failure. This is especially true for manufacturers in the B2B space,” said Andrew Walker, CEO of Shift7 Digital. “This investment from Salesforce Ventures only further reinforces that the work we’re doing to help manufacturers succeed in the digital space is making an impact, and will allow us to advance our Salesforce business in the form of accelerator development, key new hires and much more. Collaborating with Salesforce has had a tremendous influence on our business, and their continued confidence in us as a promising leader is a crucial piece in helping to get us to our next phase.”
The company is already well positioned as a leader in this category and has seen huge demand for its digital transformation services. B2B organizations seek expertise to support the modernization of their customer experiences and supporting technology solutions. Across these B2B sectors, from Manufacturing to Distribution, these businesses are seeking to improve self-service capabilities, attract new customers via digital marketing spend, and gain eCommerce revenue with speed and certainty.
