The year-long partnership aims to increase crypto adoption in the esports landscape
Immortals announces first partnership since its relocation to the Great Lakes region
Immortals, a leading professional esports organization based in the Great Lakes region, and Fetch.ai, a Cambridge-based artificial intelligence lab building an open-access decentralized machine learning network for smart infrastructure, announced the launch of a yearlong gaming influencer campaign, “Team Fetch.ai.” The partnership aims to enable Fetch.ai to expand its reach to a growing demographic of gaming and esports viewers interested in learning about crypto.
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Team Fetch.ai members will serve as brand ambassadors for Fetch.ai with integrations designed to drive deep engagement. For example:
- All team members will host streams in which viewers can participate in enter-to-win activations, with giveaways such as jerseys, merchandise, and one of a kind custom-designed NFTs
- Members of Team Fetch.ai will be outfitted in original jerseys with Fetch.ai branding
- Each influencer will deploy custom Fetch.ai branding across their Twitch streams
- Fetch.ai and Immortals will offer educational opportunities for those that are new to the crypto space
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“As Fetch.ai enters the gaming space for the first time, we’re able to serve as an authentic platform for their brand by integrating them with our expanding influencer roster. We look forward to working with the Fetch.ai team to bring their brand to life through engaging activations that showcase their industry-leading technology,” said Brett McGrew, Immortals’ VP of Partnerships & Activation.
“There are well over 1 billion gamers worldwide and Fetch.ai is keen to collaborate with fans of gaming and esports. Cryptocurrency and esports demographics overlap and with an eye on the metaverse for gaming, we are excited to bring Fetch.ai to esports fans and look forward to our collaboration with the Immortals team,” said Humayun Sheikh, Ftech.ai CEO and Founder.
Through the partnership, Fetch.ai now joins the growing ranks of well-established crypto projects entering the growing esports ecosystem.
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