Cortera, the leading provider of essential credit data about the health of millions of small and mid-sized American businesses, launched the COVID-19 Economic Impact Tracker (CEIT), a free B2B business health tool that sources data from a community of thousands of companies from across the U.S. The CEIT applies Cortera’s unequalled collection of payment data and its sophisticated analytical engine to extract insights about the economic impact of the pandemic.
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The CEIT has the capability of generating pinpoint, granular data on millions of small and mid-sized firms in over 100 industries – a valuable snapshot of the U.S. economy. It offers a precise lens to ascertain which businesses and industries are suffering the most and which are the healthiest.
Insights are driven by two metrics – company spending behaviors and payment behaviors. The data is based on hundreds of millions of B2B interactions that reflect actual credit realities of small and medium-sized companies. When using the CEIT, viewers can easily access various spend and payment information by industry, state, and even county to help understand the health of companies. Viewers are encouraged to use the CEIT as a technology stack, leveraging their own first, second- and third-party data to derive next-level findings.
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The CEIT provides insight on realities that are top-of-mind for many Americans, such as the ripest industries for employment in their communities, and those at risk for furloughs. For anyone interested in understanding how bad the current situation is – by industry, by company, by geography – and who is faring better than others, the CEIT delivers essential economic nutrition.
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