Fintech & Payments Veteran Brings a Strong Track Record of Marketing and Branding Experience
Paysign, Inc. , a vertically integrated provider of innovative prepaid card programs and processing services for corporate, consumer and government applications, announced the appointment of Kim Sergent as Chief Marketing Officer.
“Kim is a proven marketing leader whose B2B and B2C marketing expertise will be invaluable as we expand our solutions and enter new markets,” said Mark Newcomer, CEO, Paysign, Inc. “We are especially excited to have Kim on board to grow company awareness and promote, position and elevate the Paysign brand. Kim is a natural fit to join our team, with exceptional experience and talent to lead our marketing efforts.”
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Sergent has over 20 years of experience in the fintech and payments industry. Most recently, she served as Vice President, Marketing for the Financial Services division of InComm. In this role, Sergent was responsible for brand strategy and marketing for InComm’s consumer-facing gift card and general purpose reloadable prepaid solutions.
Prior to InComm, Sergent held a variety of senior marketing leadership positions at technology companies, including Manhattan Associates, First Data Corporation, Fiserv, Inc. and Verifone. Her marketing programs have received award-winning industry recognition from NACHA and other organizations.
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Sergent earned a Bachelor of Science in Management from Georgia Tech and an MBA from Georgia State University. She is on the board of the Georgia Chapter of the International Dyslexia Association.
Paysign, Inc. is a vertically integrated provider of innovative prepaid card programs and processing services for corporate, consumer, and government applications. Its payment solutions are utilized by corporate customers as a means to increase customer loyalty, increase patient adherence rates, reduce administration costs, and streamline operations. For consumers, the Company offers Paysign Premier.
