Former marketing executive for Betterment, Ellevest, and Clarity Money joins Novo to lead brand marketing initiatives
Novo, the powerfully simple financial platform for small businesses, today announced that Marc Karasu has joined the company as EVP of Brand.
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“At Novo, we take great pride in putting small business owners’ financial needs at the center of everything we do, and as Novo scales it’s critical that our brand reflects our company’s core values,” said Michael Rangel, CEO and co-founder of Novo. “Throughout his career, Marc has demonstrated time and again his ability to not just help fintech companies become more well known, but ensure that their brands reflect their ideals. As Novo grows to reach millions of small businesses in the coming years, Marc will ensure that Novo is always known for its small-business-first values.”
Karasu brings to Novo more than two decades of experience leading marketing and creative efforts for global fintech brands. He has been serving as an advisor to Novo since 2019, and helped lead the company through its “Brave Novo World” rebrand — focused on elevating the stories of brave small business owners across America. Previous roles included VP of Marketing for Betterment, CMO of Clarity Money, CMO of Manilla, CMO of Knox Financial, and interim CMO of Ellevest. Karasu also served as VP of Marketing for HotJobs.com, which Yahoo! acquired.
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“In just a few years, Novo has done a remarkable job of establishing a brand that hundreds of thousands of small business owners depend on for their livelihoods,” said Karasu. “As EVP of brand, I look forward to creating and executing campaigns that will elevate Novo into a household name that is synonymous with small business finances.”
Karasu is joining Novo during a time of significant growth for the company. Novo has surpassed $8 billion in lifetime small business transactions. Over the last year, Novo has raised more than $130 million from leading fintech investors like Stripes Group and Valar Ventures, and added more than 100,000 new small business customers. Novo also launched Novo Boost, making it the only financial platform that gives small businesses and freelancers same day access to payments received through e-commerce platforms.
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