B2B News

Introducing Brand Connector: The First Product Custom-Built to Help Web2 Brands Bridge Into Web3

Introducing Brand Connector: The First Product Custom-Built to Help Web2 Brands Bridge Into Web3
Built by Smart Token Labs, Brand Connector Streamlines Partnerships Between Brands and NFTs

Smart Token Labs, a Web3 open source software development company, announced the launch of its newest product, Brand Connector. The first-of-its-kind solution enables any website to  recognize and interact with any NFT collection, derivative, or coin. With Brand Connector, Web2 brands can customize content, rewards and offers by integrating NFTs into their website or loyalty programs.

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Major brands are flocking to Web3, with Walmart, Mastercard, Disney, Nike, Adidas, and Louis Vuitton investing heavily. Analysts at Goldman Sachs anticipate global investments in Web3 and metaverse technology may exceed $100 billion, and open a digital economy of up to $8 trillion. Despite the momentum, leveraging Web3 has proven difficult for many brands. Smart Token Labs anticipates Brand Connector’s simple, fast, and easy to use model will accelerate partnerships between brands and NFTs.

“Brand Connector helps innovative brands that want to explore NFT integrations or activations,” said Victor Zhang, Co-founder and CEO of Smart Token Labs. “Brand Connector is an activation bridge for Web3 brands and NFT collections, enabling websites to respond to visitors based on the tokens stored in their digital wallets. Brand Connector can be integrated into any website, connect to any loyalty or rewards program, and can interact with any token, collection or derivative.”

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Powered by TokenScript, Brand Connector is an open and accessible Web3 solution for Web2 brands to partner and innovate around NFT collections. The novel product allows brands to bring Web3 capabilities into Web2 through high value, accessible experiences for token holders. Deployed as a Node Package Network (NPN) package, Brand Connector is able to connect to any website without the need for a custom build or dApp from the brand or collection.

“Working alongside La Prairie and Smart Token Labs for my NFT campaign, Space Beyond, I experienced first hand the impact of a product like Brand Connector,” said world-renowned artist, Carla Chan. “The Space Beyond launch was built with Brand Connector on the Ethereum blockchain. Smart Token Labs was a tremendous asset in the NFT launch, supporting us with world-class knowledge to deliver our artwork to consumers from all over the world.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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