Search Results for: marketing

Laurel Road Announces Hiring of Industry Veteran as Chief Marketing Officer
Banking Fintech News

Laurel Road Announces Hiring of Industry Veteran as Chief Marketing Officer

PR Newswire
by PR Newswire0
Chris Milone Joins Laurel Road to Lead Marketing Strategy and Accelerate Growth Laurel Road, a digital banking platform and brand of KeyBank, today announced the appointment of Chris Milone as Chief Marketing Officer. Milone brings over 20 years of experience as an accomplished marketing leader with demonstrated success managing complex......
Study Finds Most Consumers View Bank Marketing as Impersonal and Unengaging
Banking Fintech News

Study Finds Most Consumers View Bank Marketing as Impersonal and Unengaging

PR Newswire
by PR Newswire0
Motivation AI Company Persado Reveals 45% of Consumers Would Switch Banks For More Personalized Experiences A new study reveals banks are not meeting the personalization expectations of U.S. consumers, with 45% of consumers surveyed saying they would consider switching banks for one that delivers more personalized digital experiences. Conducted by Researchscape and commissioned......
FloQast Appoints Ben Schechter as Chief Marketing Officer
Finance Fintech News

FloQast Appoints Ben Schechter as Chief Marketing Officer

GlobeNewswire
by GlobeNewswire0
Schechter brings over 25 years of marketing leadership and vision to fuel FloQast future growth and innovation FloQast, an Accounting Transformation Platform created by accountants for accountants, today announced the appointment of Ben Schechter as Chief Marketing Officer (CMO). With more than 25 years of experience leading global marketing teams......
Avalara Names Kevin Sellers Chief Marketing Officer
Compliance management E-commerce Fintech News

Avalara Names Kevin Sellers Chief Marketing Officer

PR Newswire
by PR Newswire0
Sellers’ deep expertise in demand generation, digital marketing, and brand positioning will further propel Avalara’s worldwide market position in tax compliance automation Avalara, a leading provider of tax compliance automation software for businesses of all sizes, announced Kevin Sellers has been named Executive Vice President, Chief Marketing Officer. Sellers brings......
Clearwater-Analytics-Strengthens-Leadership-Team-with-Appointment-of-Fleur-Sohtz-as-New-Chief-Marketing-Officer
Investment Services News

Clearwater Analytics Strengthens Leadership Team with Appointment of Fleur Sohtz as New Chief Marketing Officer

PR Newswire
by PR Newswire0
Seasoned Marketing Executive to Accelerate Brand Evolution and Client Success Clearwater Analytics, a leading provider of SaaS-based investment management, accounting, reporting, and analytics solutions, announced the appointment of Fleur Sohtz as its new Chief Marketing Officer. Fleur joins Clearwater Analytics with 25 years’ experience scaling high-growth companies, achieving double-digit revenue......
Nitrogen Deepens Functionality of Investment Research, Financial Planning, and Advisor Marketing Products
Investment Services News

Nitrogen Deepens Functionality of Investment Research, Financial Planning, and Advisor Marketing Products

Business Wire
by Business Wire0
Client engagement innovator reveals summer 2024 product releases to expanded software platform; More than 1,000 financial advisors attend the unveiling Nitrogen (formerly Riskalyze), the company that is revolutionizing how wealth management firms scale the delivery of personalized advice and client engagement, announced the availability of its summer 2024 product release.......
Alloy Appoints Kathryn Cook as Chief Marketing Officer To Fuel Company's Rapid Growth
Finance Fintech News

Alloy Appoints Kathryn Cook as Chief Marketing Officer To Fuel Company’s Rapid Growth

PR Newswire
by PR Newswire0
Alloy, the identity risk management platform for companies that offer financial products, announced that Kathryn Cook has joined the company as its new Chief Marketing Officer (CMO) to support the company’s rapid, global growth. Cook joins the company following nine years at nCino (NASDAQ: NCNO), an Alloy partner and leader in cloud banking......
Broadridge Acquires AdvisorTarget, Expands Capabilities to Help Asset Management and Wealth Firms Transform Digital Distribution and Marketing
Finance Fintech News

Broadridge Acquires AdvisorTarget, Expands Capabilities to Help Asset Management and Wealth Firms Transform Digital Distribution and Marketing

PR Newswire
by PR Newswire0
Combining forward-looking advisor intent data with asset holding data enables precision-targeted, cost-effective digital marketing and sales strategies Global Fintech leader Broadridge Financial Solutions, Inc. announced today that it has acquired AdvisorTarget, a market leader in providing asset management and wealth management firms with data products to help power digital marketing, sales and......
Business Featured Finance Fintech

How Financial Services Marketing Has Evolved?

Fintech Staff Writer
by Fintech Staff Writer0
Financial services marketing refers to the strategic activities employed by financial institutions to promote their products and services to customers and prospects. It encompasses a wide range of marketing tactics tailored specifically for the financial sector, such as banks, insurance companies, investment firms, and credit unions.  The objective of financial......
Demand for AI Marketing and Personalisation Accelerates in the UK: Attentive Sees 128% Growth in the Last Year
Artificial Intelligence Fintech News

Demand for AI Marketing and Personalisation Accelerates in the UK: Attentive Sees 128% Growth in the Last Year

Business Wire
by Business Wire0
• Attentive now works with over 500 brands in the UK since 2022 launch • UK market for SMS marketing continues to grow rapidly; eMarketer estimates over 57% of 2024 UK ecommerce sales will be via mobile • 48-strong UK team has nearly doubled since start of 2023 Attentive, the......
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