Enhancement enables accelerated distribution and identifies advisor demand for fund and ETF products
To help asset managers sharpen their distribution strategies and improve advisor segmentation, digital marketing and social media engagement, Fintech leader Broadridge Financial Solutions, Inc. is incorporating AdvisorTarget’s advisor intent data into its analytics and advisory offerings. Broadridge’s asset management clients will benefit from the integration of AdvisorTarget data, which identifies products of interest to advisors and increases data inputs for predictive analytics to help better match sales efforts with interested buyers.
Broadridge partners with asset managers to create data driven distribution strategies through advisor segmentation, scoring and customer journey mapping. The addition of advisor behavioral data from AdvisorTarget with Broadridge’s distribution advisory offering will inform strategies based on both existing holdings and content engagement history. This combined view of holdings and advisor behavior data will enable asset managers to target advisors with greater precision and efficiency.
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“The combination of Broadridge’s distribution advisory expertise with AdvisorTarget data will enable distribution organizations to target the right advisor, with the right message, at the right time,” said Tim Kresl, Principal of Distribution Insights, Broadridge. “Expanding our distribution advisory offering to include insights about the behaviors and interests of advisors is core to our strategy of providing asset managers with the information they need to stay relevant and drive growth.”
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The addition of advisor behavior data from AdvisorTarget also furthers Broadridge’s strategy to enhance and support asset and wealth managers in their approach to digital engagement. The combination of AdvisorTarget data with Broadridge’s offerings helps asset managers identify advisors likely to respond to digital sales and servicing. Insights into advisor interest and intent to purchase fund and ETF products enables asset managers to provide targeted content, educate advisors about their products and build stronger, loyal relationships.
“With digital engagement becoming an increasingly important factor in serving advisors, access to advisor intent data can be the key ingredient in connecting with advisors in the most relevant way possible and expanding relationships and loyalty,” concluded Mr. Kresl.
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