Introduction
As we explore the statistics on video marketing below, it will become clear that this strategy is a must-have for anyone who wants to sell things online. You will shortly begin to doubt the present video marketing strategy and wonder why you aren’t leveraging videos. Videos of any sort and in all contexts are popping up all over the Internet across the world.
Let’s cover In this article what exactly video marketing offers and its statistical outlay.
What Exactly Does Video Marketing Offer?
Technology has advanced so much that today we cannot even think of ourselves without it. The video blends visual imagery, sound, special effects, and text headings that offer potential customers a richer picture of the ideas you are attempting to communicate in your sales videos.
It is a combination of attention-grabbing media that describes the simplicity of one’s business concept. Viewers of social media platforms are given a sneak glimpse at a product’s practical application thanks to videos. It also provides prospective clients with the advantage to get any relevant questions that they might have answered before buying, thus driving purchases.
How Can You Make Your Videos Shine?
Part 1: Social Video Statistics
Part 2: Mobile Video Statistics
Part 3: Video Marketing Statistics for Business
Part 4: Video Marketing Statistics Overview
Part 1: Social Video Statistics
If you are going to post a video on social media, you should look at these statistics-Influencers like TV personality or celebrities can influence 6/10th of YouTube subscribers to follow what they should buy and what not The video marketing statistics show surprising figures the famous and most accessed applications like Instagram, Twitter, and Facebook, which is often used by the customers for their day to day updates and watching videos as well.
Although many other apps are also famous, no videos can be accessed from those so we are not considering those apps. Below are a few astonishing statistics in regard to Instagram and Facebook which are the two most watched by customers on their mobile or PC.
Instagram Is Another Great Place For Videos.
- Instagram has more than one billion active users every single month.
- 43% of US women use Instagram, as compared to 31% of men.
- Instagram Stories have 500 million active monthly clients.
- One-third of Instagram’s most popular Stories come from brands.
We Can’t Forget About Facebook
- Facebook is the topmost platform to post ad videos.
- Facebook has 2.38 billion monthly active users.
- Facebook users view 4 billion hours of video daily.
- 33% of marketers have used Facebook Live as a channel.
- 1/5th video is a live broadcast on Facebook.
- As much as 85% of the videos uploaded on Facebook are watched in silence.
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Part 2: Mobile Video Marketing Statistics
Today, there are hardly any users without a mobile phone and even the least budget models offer video content viewing. Recent research on mobile video marketing shows that within a span of 2 years, marketers have increased their spending by 95% on digital and mobile video content. One survey found that while 39% of clients envisioned greater instructional videos from companies, 87% of consumers wanted more videos overall.
It is estimated that approximately 1 million videos are watched every second. Statistics explain 49% of people watch a minimum of five videos every day. 58% of customers surveyed indicated that videos were vital for their learning and growth. 87% of corporates are already using video as a marketing tool.
YouTube is by far the most popular platform for uploading video content.
- YouTube has approximately 2.5 billion active users.
- YouTube is used by 83% of adults online in the United States and 79% of adults online in the United Kingdom.
- 81% of parents utilize YouTube for their children.
- On a daily basis, close to 5 billion hours’ worth of video content is seen on YouTube.
- YouTube has successfully replaced Facebook as the topmost platform to drive consumer behavior.
Part 3: Video Marketing Statistics for Business
Among the various options available the built-in tools make it relatively easy for businesses to embrace videos for their email marketing strategies, which in turn helps them to analyze how well their product is doing which can be tested by the engagement and click rates on email. Businesses use videos to build trust amongst users and video marketing statistics reveal a great increase in sales conversion from videos. The majority of the videos that are used are a demo, webinars, educational, live-streaming, and product videos, which are shared on social media handles.
However, these are the two arenas whereby the video content rules, you also need to differentiate your business and remain unique by creating your presence felt on other platforms too. Trying such diversified media to make one’s presence feel could make a huge difference to one’s business. Businesses can gain a lot from using video during the sales process. Sharing the message with your team and making use of video tactics is crucial.
Part 4: Video Marketing Statistics Overview
It is quite common when people give a thumbs up for videos on social media handles, and that this what they expect to see the same on each site. The usage of videos helps viewers to spend maximum time on the site and thereby increases their engagement. Not only YouTube but fresh video content is also being floated every day and published for the clients to interact on various platforms. People are able to access a wide range of brands and the videos need to be just unique to be one of them.
Whether you are a small or a big company, doesn’t really matter to the clients, what matters to them is the volume or the number of videos produced. You need not have a huge budget to create and upload videos. Even the small organizations are giving a tough fight to the large organizations because the start-ups are nurturing their creativity to create bulk video content, unlike the large companies who must rework their strategies for videos and have better resources for content creation.
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But, as a rule, the videos should be within 120 seconds or less in length. Short and relevant videos have more power to attract viewers’ attention. The companies have invested more in in-house as well as outsourced content to meet the demand for videos.
Conclusion
After going through the array of video marketing statistics for small businesses in the year 2022, we can nutshell that video content has a good future and it is here to stay. It doesn’t need a huge budget or any kind of outsourcing.
All that you need is to create something unique, think out of the box, use both popular as well as lesser-used platforms to share your content and reach the relevant clients.
[To share your insights with us, please write to sghosh@martechseries.com]
