Author : Jill Homan - 1 Posts - 0 Comments
Jill Homan is president of DeepTarget, a FinTech company developing and deploying an open, data-driven customer engagement and cross-selling platform for credit unions and banks.

How to Boost Your Financial Institutions’ Digital Marketing Strategy: 6 Ways To Stand Out From the Crowd

Jill Homan
Banks and credit unions alike need to put a greater focus on reaching the existing customer or member, especially considering that almost 80 percent of bank customers say they would switch to a different financial institution for a better customer experience. While it can be tempting to focus digital marketing......