Author : Rick DeLisi

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Rick DeLisi is Glia’s lead research analyst for Digital Customer Service. He is the co-author of “The Effortless Experience”, a groundbreaking best-seller about winning customer loyalty, and was formerly a VP advisor and Fellow at Gartner.

The ROI Gap In AI Customer Service: What Banking Leaders Are Missing

Rick DeLisi
by Rick DeLisi0
The vast majority of financial services leaders in 2025 are now starting to power their customer service interactions using AI — yet a crucial question remains. Do they truly know how well their AI is performing, and more importantly are they maximizing the value of AI? As it turns out,......
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