Author : Shiva Sharif

3 Posts - 0 Comments
Shiva Sharif is Executive Director of Insights & Activation Solutions at Resonate, the leading provider of AI-powered consumer data and intelligence.

What 13.6 Million Bank Switchers Tell Us About Financial Loyalty in 2023

Shiva Sharif
by Shiva Sharif0
In 2023, as many as 13.6 million Americans are considering switching banks. In an industry built on long-term relationships, that’s a lot of potential upheaval in an industry that’s already experienced a tremendous amount of disruption. So what can bank marketers and other financial brands learn from these customers who......

How to Connect with Today’s Increasingly Influential ESG Investors

Shiva Sharif
by Shiva Sharif0
Today’s investors are increasingly embracing their ability to change the world, and that means they’re pursuing strategies that align with their values as well as their pocketbooks. The best evidence of this is the rise of exchange-traded funds (ETFs) focused on screening investments based on environmental, social and governance factors......
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