Klarna invests in new clients and builds trust and loyalty to keep them using Klarna while smaller BNPL suppliers depart the market due to economic constraints. A recent Klarna survey found that 74% of European customers use Klarna at least once a month, with trust being the top reason and convenience of payment being the second.
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Buy Now Pay Later products
Klarna, well known for its Buy Now Pay Later products, offers Pay Now online debit in all European markets, accounting for a third of all transactions. This means Klarna customers can pay in full or over time without interest at checkout. Retailers profit from frictionless checkout and more customer choice.
Clarity drives the change from search-based to recommendation-based shopping. The Klarna app now uses AI-product recommendation to help users identify and buy relevant things. The stream updates with a variety of products and promotions in real time and becomes more personalised as it learns customer preferences. This follows our recent partnership with OpenAI to provide curated product recommendations to ChatGPT plugin users seeking shopping assistance and inspiration.
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Conversion marketing tools
More merchants are using Klarna’s growth, loyalty, and conversion marketing tools along with new consumer products and services. Klarna’s marketing offerings let marketers reach millions of devoted customers through premium app placements, engaging CRM campaigns, and more. So far this year, Klarna has generated over 280 million clicks from European customers to retailers.
Klarna’s creator platform matches creators and merchants to expand and optimise campaigns. Lydia Tomlinson, Lovisa Barkman, and NISI are Klarna Creators, and several brands are reporting triple-digit sales growth after campaigns. Klarna’s omnichannel innovation is helping merchants transform e-commerce.
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