Lumiant, an award-winning cloud-based advice and client engagement platform, today announced a strategic partnership with LibertyFi, LLC, a middle-office technology and operations consultancy based in Alabama, that helps growth-oriented registered investment advisors (RIA) drive revenue and scale their businesses. LibertyFi currently supports 24 firms (120 advisors servicing 33,000 accounts) and has $12 billion in assets under administration (AUA).
Advisors in the LibertyFi network will be able to subscribe to and layer on Lumiant’s advice engagement platform, helping advisors maximize their investment in transformative technology by bringing their intangible value to life.
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Through this new partnership, the advisors in the LibertyFi network will be able to subscribe to and layer on Lumiant’s advice engagement platform, helping advisors maximize their investment in transformative technology by bringing their intangible value to life.
“It’s time for advisors to champion their financial planning advice and better communicate the value that they provide,” said Blake Wood, U.S. CEO of Lumiant. “LibertyFi is uniquely aligned with the Lumiant process of melding technology with emotional intelligence, and they are committed to helping their network of advisors deepen relationships and communicate their financial planning expertise and value while guiding clients in making choices to live their best lives.”
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“Partnering with Lumiant provides another opportunity for advisors to leverage technology to enhance and deepen the client experience at every turn,” said Alli Jordan, President and Chief Operations Officer of LibertyFi. “Together, this refines our approach in a thoughtful way. With Lumiant’s platform, clients are more engaged with the financial planning experience, allowing our advisors to be more effective and scale through referrals and multigenerational family relationships.”
Lumiant already serves more than 4,000 families globally with its award-winning platform. With its recent expansion to the U.S. and LibertyFi’s 24 percent annual growth, both firms are poised to serve thousands of advisors across the country.
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