Visa has increased its local presence
Visa, the undisputed leader in electronic payments worldwide, has opened a branch in Cairo. As part of its ongoing efforts to propel the digitization of the payments sector, Visa has increased its local presence in Egypt to better serve its financial institution and merchant clients, local government partners, investments, and local communities.
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Egypt’s digital transformation
Visa is committed to assisting Egypt’s digital transformation to a cashless economy, and with the acceleration of cash displacement in the NALP region, they anticipate digital payment use increasing considerably faster in the coming few years. This transition to digital payments in Egypt has been encouraged by the company’s many novel solutions implemented throughout the years. Visa is dedicated to seizing regional opportunities arising from shifting consumer payment behavior and payment patterns.
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Visa was the first international digital payments organization to begin operations in Egypt, and they continue to believe in the country’s immense potential as part of their overarching strategy for the NALP region.
A talent acquisition strategy
The opening of this new office is part of Visa’s continuous talent acquisition strategy to better recruit and keep top employees. Supporting both local and hub aims, the Egypt office will also offer local individuals the chance to advance in their careers and acquire international standards of expertise. The Visa team in the North Africa, Levant, and Pakistan (NALP) region has grown by 15% in the past year.1 The new office was developed specifically to accommodate Visa’s workforce, and its flexible layout and hybrid workspace promotes the company’s values of openness, creativity, and cooperation.
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