Citi – a preeminent banking partner for institutions with cross-border needs and a global leader in wealth management – enters the high-adrenaline world of F1 at an exciting time for AMF1, which is set to herald in a new state-of-the-art factory as it enters year-three of its journey to be challenging at the top of the ladder in F1.As part of the sponsorship, Citi will be featured on the halo of both AMR23 race cars during the 2023 F1 season, allowing the global brand to reach a worldwide audience.Citi and the AMF1 driver have worked together since 2016, with Alonso sharing the brand’s values of excellence, rigor, and discipline in the pursuit of progress.
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Jim O’Donnell, Executive Vice Chairman, Client Engagement, Citi, said: “Building on our relationship with Fernando while joining forces with AMF1 is a tremendous opportunity to leverage the global platform of the sport. “Through this relationship, Citi will continue to reach our clients in new and exciting ways while delivering unique experiences around the world.”Jefferson Slack, AMF1 Managing Director, Commercial & Marketing, said: “We are delighted to begin our partnership with Citi. It’s an exciting new energy for AMF1 and we are glad to welcome Citi onboard our journey as we fight for the front of the F1 grid. “Citi’s sponsorship is the latest addition to our fantastic portfolio of partners, and we look forward to supporting Citi’s aim of driving deeper engagement within their communities. “The well-established relationship with Fernando perfectly complements this new sponsorship and we look forward to developing a programme of activity that drives positive change together.”
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