A major provider of technology solutions and payment processing services primarily for the financial services industry, Jack Henry & Associates, Inc., recently made an announcement that Simmons Bank had chosen the Banno Digital Platform™ to support its aggressive growth route. The Arkansas-based bank has made this tactical move to build a strong digital presence.
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The bank was on the lookout for a digital experience that could help customers make the most of the channel’s potential for account origination, cross-sales, and selling in the context of service. The Banno Digital Platform was the right fit as it offered the experience Simmons Bank was seeking. It also offered perfect integration with the SilverLake System®.
Simmons encouraged its customers to try the new version of the mobile app, leaving the previous app completely functional. Keen to make the change, 80% of the customers logged on to the Banno mobile app within the first 30 days. The numbers soared up to 93% by the 45th day, all voluntary logins. Not only this, but Simmons Bank also reported more mobile remote deposit capture enrollments in just a week which was much more than the figures for the previous two months.
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EVP and Chief Digital Officer at Simmons Bank, Alejandro “Alex” Carriles said that the Banno Digital Platform has transformed the banking experience positively for the customers and has helped the $21.2 billion-asset bank encounter many such issues in the recent times. “Our customers are logging in an average of 1.43 times a day, they’re having fun exploring all that’s available. This response validates that we are meeting – even exceeding – our customers’ expectations and positioning for growth in a competitive market,” Alex added.
The Chief Operating Officer of Jack Henry, Greg Adelson noted that Simmons bank was delivering an outstanding digital experience, not just in comparison with peers, but financial institutions of all sizes.
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