Banking News

BBVA USA November Recap: Appointments, Entrepreneurship and New Campaign

BBVA USA Goes Virtual With Financial Education
  • Appointments: BBVA USA promotes Dillan Knudson to Houston CEO and Jon Rebello to Austin CEO; the bank also appoints personnel in various business units.
  • Entrepreneurship: BBVA USA announces the overall winners for two of the bank’s small business initiatives.
  • New Campaign: BBVA USA rolls out its biggest broadcast and digital marketing campaign in a decade.

BBVA USA announced promotions in two of its major markets. Dillan Knudson, previously BBVA USA Austin CEO, was named CEO of the bank’s Houston market. Jon Rebello, previously the bank’s Texas Border & Gulf Coast Region CEO, was promoted to BBVA USA Austin CEO, succeeding Knudson.

The bank also appointed personnel within its various business units, naming Murat Kalkan as its mortgage banking director; Kevin Fretz as its franchise finance director; and Fernando Crespo as its global wealth relationship manager in its Miami office.

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Last month, BBVA  also announced the top three winners of the 2019 US edition of BBVA Momentum, the bank’s accelerator program for social entrepreneurs. In addition, the bank named the grand prize winner of its Entrepreneurial Opportunity Contest, a small business contest launched in six markets across the bank’s footprint in collaboration with the Business Journals.

BBVA USA’s launch of its biggest broadcast and digital marketing campaign in a decade also made headlines last month. The campaign, which conveys BBVA as a full service and global bank, comes nearly six months after BBVA subsidiaries around the world unified and dropped their local “last” names to become known simply as BBVA.

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