Advasa Holdings, Inc. (Nasdaq: ADBT) (“ADVASA” or the “Company”), a fintech payment holding company providing Earned Wage Access (“EWA”) and next-generation financial infrastructure solutions through its Japanese operating subsidiary ADVASA Co., Ltd., today announced a significant upgrade to its existing ADVASA Visa card: it now features seamless payment functionality using USD Coin (“USDC”), alongside traditional fiat currency.
This new capability expands upon ADVASA’s robust payment infrastructure and its proprietary FUKUPE EWA platform. Designed to provide employees with instant, on-demand access to their earned wages before the standard payday, FUKUPE connects earned wage access to a flexible suite of disbursement channels—including bank accounts, supported prepaid cards, and digital wallets. Integrating USDC payments into the ADVASA Visa card represents a strategic evolution of the Company’s financial technology ecosystem, broadening the choice and flexibility available to its users.
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ADVASA also believes that the continued expansion of digital payment options has the potential to contribute to greater financial inclusion. According to the World Bank’s Global Findex 2025, approximately 1.3 billion adults worldwide remain without a financial account, while approximately 900 million of those adults own a mobile phone.[1] The Company believes that expanding access to digital payment options, including the ability to use USDC alongside traditional fiat currency, may provide additional pathways to payment services for financially underserved populations, particularly in markets where access to traditional financial infrastructure remains limited.
Looking ahead, ADVASA also plans to explore potential opportunities in the real-world assets (“RWA”) sector. While changing the way people access and receive their earned wages remains central to ADVASA’s mission, the Company sees potential opportunities in RWA as a natural extension of its financial technology and payment infrastructure. The asset tokenization market has been projected to reach approximately $18.9 trillion by 2033, underscoring the potential scale of this emerging sector.[2] ADVASA intends to consider how its existing technologies and experience in expanding financial access could potentially be applied to this evolving market.
“The addition of USDC payment functionality to the ADVASA Visa card represents another step in expanding the payment capabilities available through our platform,” said Grady Ryther, Chief Executive Officer of Advasa Holdings, Inc. “As the digital payments landscape continues to evolve, we intend to further enhance our payment capabilities while also exploring potential opportunities in the RWA sector that may complement our broader financial technology ecosystem.”
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