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Alipay+ and Google Play launch new series of initiatives with game developers, including MLBB and CODM, to enhance engagement with global gamers
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Regional campaigns and tournaments begin first in the Philippines, Indonesia, Thailand and Malaysia
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Transaction volumes and values on Google Play made through Alipay+ e-wallet partners increased more than 10 folds since 2020
Alipay+ and Google Play are launching a series of joint initiatives including region-wide tournaments and gaming festivals to help global game developers broaden their outreach to players worldwide and help them capture a larger percentage of this fast-growing industry.
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Since August 2023, Mobile Legends: Bang Bang (MLBB) has collaborated with Alipay+ and Google Play to host a tournament, open to all local fans in the Philippines and Malaysia with a total prize size of up to 250,000 pesos or 20,000 RM in prize. More than 16 teams have joined the tournament in each market and the grand finals between the top team from two countries took place on September 10th, with BBCO team of the Philippines winning the grand finals.
Alipay+ and Google Play in August also rolled out their first-ever joint gaming festival in the Philippines, Indonesia, Thailand and Malaysia. Over 10 game developers have provided special offers to regional gamers using Alipay+ partner e-wallets via Alipay+ Rewards – an in-app digital hub for exclusive consumer incentives built into leading e-wallets of the region, including GCash (the Philippines), Touch ’n Go eWallet (Malaysia), TrueMoney (Thailand), DANA (Indonesia), AlipayHK (Hong Kong SAR, China) and Kakao Pay (South Korea).
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Introduced by the International Business Group of Ant Group in 2020, Alipay+ is a suite of cross-border digital payment, marketing and merchant digitalization solutions connecting global brands with mobile-savvy consumers worldwide. The partnership ecosystem now extends to over 20 leading electronic payment methods, tens of millions of merchants and 1.4 billion consumer payment accounts. Since 2020, transaction volumes and values on Google Play made by Alipay+ e-wallet partners increased by more than 10 times.
Many game developers have also enhanced their offerings through Alipay+ and Google Play. Call of Duty: Mobile (CODM) in August kicked off its summer festival on its official platform by offering users the chance to acquire limited in-game rewards. These rewards, including weapons and skins, can be acquired through Alipay+ Rewards via lucky draws and interaction tasks.
The increased focus on gamers by Alipay+ and Google Play is designed to help game developers win a larger share in the worlds’ fastest-growing digital and entertainment markets.
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