Rewarding marketing activity with DASH Cryptocurrency will be both transparent and include data-protection thanks to Horizen’s scalability protocol Zendoo with zero-knowledge proofs
Horizen, a technology platform enabling businesses and developers to create their own public or private blockchains, and Dash, the top digital currency for payments and e-commerce, announced their collaboration on creating the industry’s first-ever “reward marketing amplifier blockchain application,” a tool that rewards users in $DASH for performing tasks aimed at growing real-world adoption of cryptocurrency.
Through the partnership, Horizen Labs and Dash are building a blockchain on the Horizen platform that will motivate activities that drive mainstream adoption of cryptocurrency payment and Dash ecosystem growth, and allow users to earn rewards for their efforts. In turn, this will help enhance Dash’s activities in the digital payments race.
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The unique reward marketing solution is being built using Horizen’s scalability and sidechain protocol, Zendoo, and Dash’s technology payments as well as their expertise in community engagement. After successful implementation of the proof of concept, Horizen Labs and Dash will collaborate to improve and expand the reward marketing solution to include new functionalities and incentive models that extend the solution to mainstream social media platforms and real-world use cases, e.g. to promote and incentivize Dash merchant adoption and real world activities such as the Dash Direct project.
Ultimately, Horizen Labs and Dash Core Group (DCG) will expand the reward marketing solution to develop a completely decentralized system with privacy-preserving features using zero-knowledge proofs and automated rewards distribution. The plan is to open the system up for anyone to develop their own reward marketing programs.
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“The participation of Dash enthusiasts is integral to the growth and adoption of DASH as a payments cryptocurrency,” said Dash Core Group Head of Business development, Ernesto Contreras. “The crypto industry rarely sees innovative incentive models targeting crypto usability, and we’re excited for the Dash community to be rewarded in $DASH for their effort to promote the real-world adoption of cryptocurrency.”
“This partnership with Dash couldn’t come at a better time. Zendoo is being utilized in a number of novel ways to launch an application-specific blockchain,” said Rob Viglione, co-founder of Horizen and CEO of Horizen Labs. “The ultimate goal in this case is to develop a fully-decentralized, data protection solution using zero knowledge proofs that anyone can use to build their own independent reward marketing programs.”
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