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Mswipe Names Ketan Patel as CEO


Industry veteran and Founder Manish Patel to continue as Managing Director

 India’s leading independent financial services platform for MSMEs, Mswipe, announced the appointment of Ketan Patel as the Chief Executive Officer. Founder Manish Patel, who has built the company over the last one decade as India’s largest POS player and leading end-to-end digital enabler of MSMEs, will move into the role of Managing Director.

Ketan, who brings close to 20 years of entrepreneurial and corporate experience in fintech and BFSI industry, will lead the company through a strategic transformation – by accelerating its operational excellence to provide seamless digital payments and by building value-added financial services including credit, insurance among others for MSMEs.

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Commenting on the appointment, Mswipe Founder Manish Patel said, “I am excited to welcome Ketan to the Mswipe family. Ketan is a seasoned leader with a proven track record of delivering operational excellence, achieving revenue and profitability for our business. I am a firm believer of constant evolution and adaptability and I am confident that Ketan will spearhead Mswipe on to an exciting, high-growth journey as Mswipe expands to provide credit and other financial services in addition to our core payments services to our customers.”

“Mswipe has been a market leader in transforming digital payments for MSMEs and is credited with bringing several industry first innovations in the last 10 years. I am excited to be a part of the journey ahead that seeks to transform the financial services landscape for the smallest of businesses in India. We will continue building a superior financial platform for MSMEs that is built on the tenants of accessibility and affordability,” Ketan added on his new role.

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In his role as the Executive Director & CEO of CASHe, Ketan led the company in becoming India’s largest digital lending company for salaried millennials. Prior to his entrepreneurial venture Ketan worked with Kotak Mahindra Bank for over 18 years where he had an illustrious career heading some of its key portfolios ranging from Private Banking, Wealth Management, Composite Business Solutions and E-commerce. He was also instrumental in setting up the Private Banking Business for the Kotak Group in the UK.

Ketan has received several industry recognitions for his leadership. He was bestowed with the Young Entrepreneurs Award by The Economic Times in 2020 and recognised as India’s Most Trusted CEO 2020 by WCRC- The Malcolm McDonald Academy. Ketan was recognised for his excellence in Finance – Leadership at the Finext Conference in Dubai 2019 and received the ‘CEO of the Year’ award at the Asia Leadership Awards in 2019.

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