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PayPal To Acquire Paidy for $2.7B to Expand Fintech Presence in Japan

PayPal To Acquire Paidy

Expands PayPal’s reach in Japan and enhances global portfolio of buy now, pay later solutions

PayPal Holdings, Inc. announced that it has agreed to acquire fintech unicorn Paidy. Paidy is a leading two-sided payments platform and provider of buy now, pay later solutions in Japan. The deal is worth ¥300 billion or approximately US$2.7 billion, principally in cash.

With buy-now-pay-later trends fast-catching with global fintech trends, PayPal’s decision to acquire Paidy is expected to create a seamless avenue for e-commerce and retail merchants in Japan.

The acquisition will expand PayPal’s capabilities, distribution and relevance in the domestic payments market in Japan, the third-largest e-commerce market in the world, complementing the company’s existing cross-border ecommerce business in the country.

PayPal will Scale Digital Banking in Japan with Superior Fintech Capabilities

“Paidy pioneered buy now, pay later solutions tailored to the Japanese market and quickly grew to become the leading service, developing a sizable two-sided platform of consumers and merchants,” said Peter Kenevan, Vice President, Head of Japan at PayPal. “Combining Paidy’s brand, capabilities and talented team with PayPal’s expertise, resources and global scale will create a strong foundation to accelerate our momentum in this strategically important market.”


What Adding Paidy’s Payment Technology Means for Banking in Japan

Paidy’s payment services allow Japanese shoppers to make purchases online, and then pay for them each month in a consolidated bill at a convenience store or via bank transfer. The company uses proprietary technology to score creditworthiness, underwrite transactions and guarantee payment to merchants.

Currently, Paidy helps consumers feel comfortable and safe while shopping online and drives increased conversion rates, average order values, and repeat purchases for merchants.

Paidy’s ability to rapidly develop and successfully launch innovative products, including its Paidy 3-Pay monthly installment offering, has driven strong engagement with its more than six million registered users and helped establish strategic relationships with leading global brands and online marketplaces. Its integrations with PayPal and other digital and QR wallets through Paidy Link expands Paidy’s reach to online and offline merchants beyond its platform.

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“There is no better home for Paidy to continue to grow and innovate than PayPal, which has been removing friction from online shopping for more than 20 years,” said Russell Cummer, founder and executive chairman of Paidy. “Japan has been a vibrant environment for our growth to date and we’re honored to have our team’s hard work and potential recognized by a global leader. Together with PayPal, we will be able to further achieve our mission of taking the hassle out of shopping.”

Riku Sugie, president and CEO of Paidy.
Riku Sugie, president and CEO of Paidy

“Paidy is just at the beginning of our journey and joining PayPal will accelerate our plans to expand beyond ecommerce and build unique services as the new shopping standard,” said Riku Sugie, president and CEO of Paidy.

Riku added, “PayPal was a founding partner for Paidy Link and we look forward to working together to create even more value. Thank you to our community of merchants and users who helped us get to this important milestone.”

Following the acquisition, Paidy will continue to operate its existing business, maintain its brand and support a wide variety of consumer wallets and marketplaces. Cummer and Sugie will continue to lead the Paidy team.

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