Professional publishers can now get paid the instant revenue is earned, settled in USDC via Coinbase and through Roundtable’s Media Liquidity Pool and smart-wallet network.
RTB Digital, Inc., the world’s only AI/DeFi-powered enterprise media platform, announced the launch of its real-time, onchain payment infrastructure for professional media, taking direct aim at the industry’s antiquated ad buy/sell settlement cycles. Beginning this week, nearly 200 professional publishers are gaining the ability to receive USDC the moment ad revenue is earned. Coinbase, the most trusted crypto platform serving consumers through its suite of financial apps and institutions through Coinbase Prime, will provide the crypto wallet support and USDC payment rails that enable Roundtable and its publisher partners to settle ad revenue in real time.
At the core of Roundtable’s model is a tech-driven approach to brokering and tracking ad sales end-to-end, with USDC settling each transaction the instant it closes, dramatically shortening settlement times that have historically taken weeks or months. To power this, Roundtable operates a dedicated USDC liquidity pool, purpose-built to finance ad buy/sell transactions at scale
“Coinbase is thrilled to support Roundtable’s use of USDC and blockchain-enabled payments to modernize media ad sales, empowering creators to finance their content production by dramatically reducing payment lags,” said John D’Agostino, Head of Strategy, Coinbase Institutional.
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Roundtable’s Media Liquidity Pool and smart-wallet network automatically settles earned ad revenue as USDC, recording every transaction onchain, the industry’s first real-time, immutable reporting and payment infrastructure for professional media. It’s designed to restore economic equity, data sovereignty, and IP control to a $200 billion industry that has long been marginalized by social platforms.
“For decades, professional media has subsidized the growth of social platforms while being denied access to the same financial and distribution technology,” said James Heckman, Founder and CEO of Roundtable.”Moving traditional media from TradFi to DeFi represents the next frontier, not just faster wires or tokenized assets, but fully transparent, real-time economics for a $200 billion industry.”
Roundtable’s AI/DeFi-powered Enterprise Media Platform combines real-time smart-wallet reporting and DeFi-based instant settlement into a single system for professional media. The platform provides the same caliber of technology infrastructure that has powered Silicon Valley’s largest platforms, including syndication, sales operations, distribution, monetization, audience engagement, data security, AI moderation, IP restoration, and now instant DeFi payments, purpose-built for the professional media brands that create original content.
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