Sift, the AI-powered fraud platform securing digital trust for leading global businesses, announced a new integration with Ping Identity. The integration uses PingOne DaVinci, a no-code identity orchestration service, and allows Ping Identity customers to leverage Sift’s AI-powered platform to prevent account takeover (ATO) attacks and streamline the consumer experience.
Businesses have faced an onslaught of account takeover fraud in recent years, with blocked attack rates increasing 24% across the Sift Network in Q2 2024 compared to the same period in 2023. This jump is on top of the 354% increase seen in the previous year, aligning with the availability of generative AI tools. Account takeover has become a favored tactic by fraud actors in part because it allows cybercriminals to both immediately drain stored value from consumers’ online accounts and then use their stored payment details to commit payment fraud.
Sift’s integration with Ping Identity allows businesses to protect against ATO attacks by leveraging Sift’s Global Data Network, which processes over 1 trillion risk and identity signals per year. Sift provides customers with a trio of machine learning models that identify fraudulent behavior before attacks hit, so businesses can thwart attacks in real-time, while accurately and dynamically applying friction only when necessary.
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“As account takeover attacks grow in scale and complexity, it is crucial to align fraud and Consumer Identity Access & Management (CIAM) workflows to fully protect the entire user journey,” said Raviv Levi, Chief Product Officer at Sift. “Through our integration with DaVinci, businesses can create a more secure and seamless consumer experience and effectively mitigate the risk of fraud at every touchpoint.”
Sift joins a growing network of technology partners developing integrations with DaVinci through the Ping Identity Global Technology Partner Program. Partner solutions that integrate with DaVinci deliver an improved customer experience in a fraction of the time, through easy drag-and-drop design of digital user journeys across multiple applications and ecosystems.
“Ping Identity is committed to expanding our technology partner ecosystem to deliver better, more frictionless customer experiences,” said Loren Russon, the SVP of product management at Ping Identity. “Our collaboration with Sift leverages DaVinci’s seamless orchestration to ensure dynamic user journeys are delivered quickly and efficiently at every stage of the user journey.”
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