Collaboration to Revolutionize Consumer Engagement at Retail Point-of-Sale
SurgePays, a technology and telecommunications company, has completed the integration of its ClearLine point-of-sale marketing platform with PAX Technology’s lineup of smart payment terminals.
This collaboration represents a new and innovative opportunity for merchants to unlock the increased potential of their existing hardware, engaging customers at the pivotal moment of payment at the register. The groundbreaking ClearLine platform transforms PAX’s customer-facing terminals into dynamic marketing engines, enabling real-time engagement and streamlined marketing campaigns while increasing revenue—all without the need for additional investment in new hardware.
PAX Technology is a global leader in the payment terminal industry with an installed base of over 50 million terminals across 120+ countries. Its 8% market share in the POS payment terminal industry in the U.S. alone underscores the vast potential to revolutionize how merchants connect with their customers and drive growth.
Catch more Fintech Insights : Global Fintech Series Interview with Dan O’Malley, CEO at Numerated
“By seamlessly integrating ClearLine software with PAX terminals, we unlock unprecedented opportunities for retail merchants to amplify customer engagement using the hardware they already trust,” said Derron Winfrey, Executive Vice President, SurgePays. “This integration empowers retailers to deliver personalized, high-impact experiences at the most critical moment—the point of purchase—redefining how businesses connect with their customers.”
How It Works
- Effortless Activation: Merchants can quickly and easily activate the ClearLine Application on their PAX terminal with minimal setup.
- Idle-Time Engagement: ClearLine transforms downtime into opportunity by displaying tailored marketing content—such as promotions, discounts, or loyalty program details—on the customer-facing PAX terminal screen when it’s not processing transactions.
- Real-Time Interaction During Payment: Merchants can deliver personalized messages or QR codes directly on the screen during transactions. These prompts drive immediate action, such as scanning a code to leave a review, claim a coupon or follow the business on social media.
- Post-Transaction Opportunities: After the payment is completed, ClearLine ensures every interaction counts by prompting customers with on-screen calls to action, like signing up for a loyalty program or receiving a digital coupon.
- Dynamic QR Codes on Receipts: ClearLine generates location-specific QR codes directly on payment receipts. These codes lead customers to personalized landing pages where they can engage further by claiming offers, joining programs or accessing exclusive content.
- Real-Time Campaign Tracking: ClearLine provides merchants with comprehensive, real-time analytics, offering invaluable insights into customer behavior and campaign performance.
This streamlined process transforms everyday transactions into powerful marketing opportunities, driving engagement, loyalty and measurable results.
“This partnership with PAX Technology positions SurgePays to accelerate and scale our retail footprint across the United States at an exciting pace,” said Brian Cox, Chairman and CEO of SurgePays. “By downloading the ClearLine App, retailers gain immediate access to the full SurgePays product suite, driving efficiency and delivering additional value to their operations.”
The ClearLine integration is purpose-built to empower businesses of all sizes, from independent retailers to large franchises, by making advanced marketing capabilities both accessible and effortless. Designed to support a broad range of PAX devices, it ensures seamless compatibility across diverse merchant environments. With PAX terminals widely adopted in industries such as retail, hospitality and quick-service restaurants, this partnership unlocks transformative opportunities for personalized customer engagement and long-term loyalty growth.
Read More on Fintech : Global Fintech Series Interview with Krishna Venkatraman, Chief Data Officer at Kueski
[To share your insights with us, please write to psen@itechseries.com ]
