Tag : real-time engagement

SurgePays Integrates its ClearLine Marketing Platform with PAX Smart Payment Terminals
Digital Payments Fintech News

SurgePays Integrates its ClearLine Marketing Platform with PAX Smart Payment Terminals

PR Newswire
by PR Newswire0
Collaboration to Revolutionize Consumer Engagement at Retail Point-of-Sale SurgePays, a technology and telecommunications company, has completed the integration of its ClearLine point-of-sale marketing platform with PAX Technology’s lineup of smart payment terminals. This collaboration represents a new and innovative opportunity for merchants to unlock the increased potential of their existing hardware, engaging customers......
Three Quarters Of CMOs Are Now Responsible For Contributing To Business Growth And The Use Of Data And Technology
E-commerce News

Three Quarters Of CMOs Are Now Responsible For Contributing To Business Growth And The Use Of Data And Technology

Fintech News Desk
by Fintech News Desk0
Three quarters of CMOs are now responsible for contributing to business growth and the use of data and technology Capgemini research shows that CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behavior. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76%) and data and technology (74%). This is according......
1