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Finastra and Jifiti Form Strategic Alliance to Deliver Next-Generation White-Labeled Embedded Finance to Global Financial Institutions

Finastra and Jifiti Form Strategic Alliance to Deliver Next-Generation White-Labeled Embedded Finance to Global Financial Institutions

Partnership will enable banks and lenders in Finastra’s Banking as a Service (BaaS) ecosystem to embed any financing offering at any merchant’s point-of-sale, through a single platform

Finastra, a global provider of financial software applications and marketplaces, and Jifiti, a leading global fintech company, announced a collaboration to extend embedded finance capabilities to all financial institutions in the Finastra BaaS (Banking as a Service) ecosystem. Banks will be able to deliver financing offerings to consumers via merchants at point-of-sale, providing a better digital customer experience and choice for end users.

Buy Now, Pay Later (BNPL) is a key component of the fast-growing embedded finance space, and with Jifiti’s white-labeled platform financial institutions can easily embed financing or split pay offerings at any merchant’s point-of-sale at scale – online, in-store and via call center. Financial institutions that work with Finastra to power core banking capabilities will benefit from pre-integration of Jifiti’s platform with Finastra’s systems. The simple cloud deployment is available via Finastra’s FusionFabric.cloud open development platform.

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“Complementing the recent launch of our BaaS embedded consumer lending proposition, we look forward to leveraging Jifiti’s best-in-class retail point-of-sale solution to give financial institutions a simple way to provide a seamless, embedded finance offering with a fully digital-first experience,” commented Jeannette Kescenovitz, Sr. Director Solution Management, BaaS & Orchestration at Finastra. “The move further enhances our BaaS proposition at Finastra and forms part of our commitment to being a leading orchestrator in financial services.”

Jifiti’s modular platform supports every point-of-sale financing option, including installment loans, lines of credit, split payments and B2B financing. Because the platform is white-labeled, financial institutions and merchants retain full customer and data ownership.

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“At Jifiti we’re committed to facilitating responsible, accessible and affordable financial solutions, and have always regarded banks and financial institutions as the future of BNPL. We’re excited to be working with Finastra to help financial institutions transform their consumer financing programs and promote their own brands to end users at any point-of-sale,” stated Yaacov Martin, CEO and Co-Founder of Jifiti.

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[To share your insights with us, please write to sghosh@martechseries.com]

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