New Adjust and Apptopia report reveals average sessions in investment apps surged 88%, while payment and banking app sessions increased by 49% and 26%, respectively
Adjust, the global app marketing platform, and app intelligence provider Apptopia, released today The Mobile Finance Report 2020 — a global benchmark of banking, payment and investment apps — showing COVID-19 has considerably accelerated the already exponential growth of fintech apps in 2020. Comparing the first half of 2019 with the first half of 2020, data from Adjust and Apptopia data from a cross-section of countries around the world suggest that:
- Activity in investment apps — which allow users to trade stocks directly from their phone, is booming — with an 88% growth in average sessions per day from January to June 2020. Apps offered by trading platforms such as Acorns, Gatsby and Stash are democratizing investing by making it easier and more accessible. Globally, investment apps are the second-fastest growing vertical tracked by Adjust in 2020, beating out other hot verticals such as casual and hyper-casual games.
- The number of sessions in payment apps increased by 49% on average across the countries in our survey. The most impressive growth rates were seen in: Japan (75%), Germany (45%), Turkey (39%), the US (33%), and the UK (29%). Users are increasingly using mobile to carry out transactions, while complying with social distancing.
- Sessions for banking and payment apps combined increased 26% on average across the countries in our survey. While all countries saw an uptick in sessions, stand-out markets by growth rates were Japan (142%), Germany (40%), Turkey (31%), and the US (27%).
“The impact the pandemic has had on banking and the acceleration in mobile digital services should not be underestimated,” said Paul H. Müller, co-founder and CTO of Adjust. “While the banking sector has been adapting to digital disruption for several years, COVID-19 is accelerating the transformation, opening up access and opportunity to millions of un- and under-banked consumers around the world.”
Install numbers show emerging markets are a boost for banking
Japan leads the pack for banking downloads among the countries analyzed, but is also the outlier. Other advanced economies are seeing falling install numbers over the past 12 months, according to data from Apptopia.
“While broader economic trends suggest it will be a difficult time for top banking apps in general in advanced economies, emerging markets provide an opportunity for international finance apps to continue growth,” noted Adam Blacker, VP of Insights at Apptopia. “Countries such as Turkey, Ukraine and Brazil are where banking is showing the strongest gains.”
Users are spending more time in-app
Not only have sessions and installs for finance apps increased significantly in 2020, but the amount of time that users are spending in those apps globally is also on the rise. In the first half of 2019, users were spending an average of 7.7 minutes per session in banking and payment apps, but by 2020 that rose to 8.35 minutes, an increase of 8.9%.
Adjust’s data confirms that the most significant growth for time spent in fintech apps occurred in Q2 2020, when regions around the world went into lockdown. Of the countries analyzed, Argentina grew the most in terms of time spent in-app year-over-year in 2020 — soaring 72%. This was followed by Ukraine, with 62%, and then Russia and Brazil, which both increased by approximately 50%. Japan saw a 21% jump.