Macerich to introduce Klarna across its nationwide portfolio through experiential activations and high-impact media campaigns
Klarna, the leading global retail bank, payments provider and shopping service, announced a multi-year partnership with Macerich, a leading owner, operator and developer of top retail and mixed-use destinations in the US.
The partnership establishes Klarna as the exclusive advertiser and promoter of ‘buy now, pay later’ solutions across Macerich’s nationwide portfolio, reaching over 400 million visitors annually.
“Klarna will enable Macerich to offer shoppers an even more convenient in-store shopping experience ahead of the holiday season,” said Ken Volk, Executive Vice President at Macerich. “Klarna’s ‘buy now, pay later’ payment options provide added flexibility for customers, who already enjoy a wide variety of purchase and pick-up options at our properties, including curbside pick-up and buy online, pick-up in store.”
According to Klarna’s 2021 holiday report, despite the rise of e-commerce, shopping centers are still beloved by shoppers more than ever. Shoppers can pay with Klarna in-store at participating Macerich retail tenants including Tommy Hilfiger, Coach, Macy’s, Sephora, H&M, Foot Locker, The North Face and more.
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“Consumers now expect the convenience and flexibility of the online experience everywhere,” said David Sykes, Head of North America, Klarna. “As one of the country’s largest mixed-use owners and operators, Macerich is shaping the future of retail real estate by connecting consumers and retailers in impactful ways.”
“Klarna is proud to partner with Macerich to introduce alternative payment solutions to millions of customers shopping in-store, while driving customer acquisition and conversion for brands and retailers,” said Sykes.
Through this partnership, Klarna will roll out experiential in-store activations, out-of-home media campaigns, digital marketing, and amenities across all Macerich locations, designed to educate and engage consumers in innovative ways while enabling new revenue streams for merchants.
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