Rockland Trust Bank plans to deploy Personetics through Q2’s Digital Banking Platform to build deeper customer relationships through data-driven personalization
Personetics, the global leader in financial data-driven personalized customer engagement, announced its integration with Q2’s Digital Banking Platform, via the Q2 Partner Accelerator Program. Q2 Holdings, Inc. is a leading provider of digital transformation solutions for banking and lending. As part of the Q2 Partner Accelerator Program, financial institutions will be able to purchase Personetics and then offer its solution directly through Q2’s Digital Banking Platform, further expanding Personetics’ reach within financial institutions (FIs).
“Capturing Deposits and Reducing Attrition Through Financial Data-Driven Personalization.”
The Q2 Partner Accelerator is a program through the Q2 Innovation Studio that allows in-demand financial services companies who are leveraging the Q2 SDK to pre-integrate their technology into the Q2 Digital Banking Platform. This enables financial institutions to work with these partners, purchase their solutions and rapidly deploy their standardized integrations to their customers.
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“Personetics’ mission is to enable banks and credit unions to help customers achieve their financial goals,” said Personetics President of Americas Jody Bhagat. “Personetics’ integration with the Q2 Digital Banking Platform allows banks and credit unions to deliver a hyper-personalized experience. By providing relevant advice, personalized insights, and targeted recommendations based on customers’ financial data, financial institutions can deepen customer relationships, build greater loyalty and satisfaction, and drive significant business impact.”
“We are pleased to welcome Personetics to the Q2 Partner Accelerator program,” said Rich Landry, strategic alliance director at Q2. “Financial Institutions now have the capability to offer Personetics’ solution through Q2’s Digital Banking Platform.”
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Rockland Trust Bank, headquartered in Rockland, Massachusetts, plans to deploy Personetics to its customer base through Q2’s Digital Banking Platform.
“We’re focused on building meaningful relationships with our customers however and wherever they choose to bank with us,” said Rockland Trust Chief Marketing Officer Alastair Ironside. “Being there for our customers, whether they’re navigating everyday finances or planning for a major life milestone, is essential to our mission. Providing real-time, personalized insights within our online and mobile banking platforms will allow us to help our customers work toward their goals more confidently, one financial decision at a time.”
Personetics is also a sponsor of CONNECT 23, Q2’s annual conference, and will host a session there titled “Capturing Deposits and Reducing Attrition Through Financial Data-Driven Personalization.”
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