More than two-thirds of the round comes from the credit unions Reset serves — a structure that reflects growing confidence in the company’s approach to keeping members from drifting to neobanks
Reset, an embedded earned wage access platform built for credit unions and community banks, announced it has raised $6 million in seed funding, bringing total capital raised to more than $8 million. The round was anchored by credit union customers and strategic partners in the credit union and community banking space.
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“When your customers lead your funding round, there is no clearer market signal.” Matt Dicou, CEO and co-founder of Reset
Investors include Georgia’s Own Credit Union, InTouch Credit Union, Chartway Credit Union, VyStar Credit Union, and One Washington Financial, a WSECU holding company — along with Curql, a leading strategic investment fund in the community financial institution industry with more than 160 credit union limited partners; Navari, formerly CUSG; and the Bankers Helping Bankers Fund, which counts approximately 30 community banks among its limited partners.
Reset plans to invest in expanded sales and implementation capacity, deepen product development, and accelerate deployments currently underway.
Customers Who Write the Check
“When your customers lead your funding round, there is no clearer market signal,” said Matt Dicou, CEO and co-founder of Reset. “These credit unions aren’t just writing a check. They’re making a decision about where they want to take their members, their institutions, and the credit union industry. They see that Chime and other neobanks are successfully recruiting people away from credit unions today. Our credit union partners already have trusted member relationships. We give them what they need to remain the primary financial home.”
“We’re not just going to sit back and watch our members leave for neobanks,” said Kent Lugrand, President and CEO, InTouch Credit Union. “Chime earned hundreds of millions in new revenue and acquired billions in new deposits in their first year offering earned wage access — and many of those deposits came from credit unions like ours. Partnering with Reset gives us the ability to fight back and stay relevant for the members who depend on us the most.”
Reset embeds directly into a financial institution’s existing technology stack, allowing members to access their earned wages daily, fee-free, through a card issued by the credit union itself. The product is structured to grow direct deposit relationships: the more a member deposits with their institution, the more spending capacity they unlock. By using the latest card network technology, Reset helps credit unions generate premium credit interchange revenue on everyday spend, such as groceries, gas, and utility bills.
Data from credit union case studies reflects the model’s impact. On average, Reset cardholders show a 27% increase in deposits to their credit union, maintain checking account balances 36% higher than prior levels, and generate 20% more in credit interchange revenue for their institution. In post-launch member surveys, 100% of respondents said Reset had improved their financial stability.
A Round Built Around Market Validation
More than two-thirds of this round came directly from credit union customers — a strategic financing structure that the Reset team views as a strong statement of mission-alignment with the credit union industry.
“Our members are already looking for this, and until now, they’ve had to turn to other options,” said Kevan Williamson, CTO of Georgia’s Own Credit Union. “Reset levels the playing field for our members. We invested because we’ve seen what it does for members’ financial stability, and because we believe credit unions should be the ones offering it.”
“Members should not have to wait days to access money they’ve already earned,” said Rob Keatts, EVP and Chief Growth Officer at Chartway Credit Union. “Reset helps close that gap in a way that aligns with our purpose and works through the credit union rather than around it. That matters because the best innovation strengthens the member relationship.”
“What drew us to Reset is that they built an EWA solution around how members actually earn and spend,” said Scott Daukas, Chief Partnership Officer, One Washington Financial. “That commitment to meeting members where they are is what makes Reset stand out, and it’s exactly what credit unions should be putting their name behind.”
Traction Behind the Announcement
Reset has signed multiple multi-year enterprise contracts with credit unions, with revenue generated through a platform subscription, implementation services, and interchange revenue sharing with financial institution partners.
In 2025, the company was voted Best in Show at VentureTech, an annual conference bringing together approximately 130 credit unions and fintech companies, and was selected for Curql’s Spring 2025 Accelerate program. In early 2026, Reset was named one of only six fintechs chosen nationwide for the Filene Research Institute’s FiLab program. Through FiLab, Reset is currently piloting with six credit unions representing 1.2 million members in five states and $17 billion in combined assets.
A Founding Team with Skin in the Game
All three of Reset’s co-founders built this company from personal and lived experience and earned insights.
Dicou has spent more than six years in the earned wage access space, including previously leading Visa’s EWA vertical in North America. Growing up, he watched his father work up to four jobs at a time. He funded his own college education by running a small business and later did handyman work on the side to help support his family. He later received an MBA from Stanford.
“I wasn’t building for any abstract reason,” Dicou said. “I was building it for my dad. For people who work hard, show up every day, and still face the constant complexity of making ends meet amidst rigid pay cycles. We’re making financial products that fit how people actually live — not how someone at a desk thinks they should.”
Co-founder and COO/CFO Wes Rodriguez is a first-generation American who spent nearly a decade working with lower-income communities in nonprofit leadership roles. He brings over 12 years of experience at the intersection of financial services and enterprise technology, starting on Wall Street at Evercore and serving as a corporate development lead at Salesforce, where he worked on $50 billion in M&A transactions as well as investments and partnerships. He holds an MBA from Stanford.
Co-founder and CTO Brian Mascarenhas is also a first-generation American. He brings more than 20 years of experience building and scaling technology at startups, with deep roots in payments infrastructure, compliance, and financial inclusion. Before Reset, he played a central role in developing Upstart’s core money-movement platform and helped scale the company’s engineering organization from early-stage startup through its 2020 IPO.
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